 |
Press
Posts highlighting press and news about Pink Cake Box. See more in our press section.
Monday, April 28th, 2008
Twice a year, Bride & Bloom magazine puts together a fashion spread in their magazine. This year their spread was inspired by different Hollywood movies and we had the privilege of contributing. They asked us to create a cake inspired by the movie “That Thing You Do” using a light yellow palette with a girly/flirtatious theme. The entire spread from the magazine is below. A closeup of the wedding cake is available here.
Click on image to see larger version.
Posted in Press | No Comments »
Friday, April 18th, 2008
Terrica from FABULUXE magazine has written a fabulous feature article on Pink Cake Box. Our wedding cake was featured on the cover and our story starts on page 8. The magazine is available online here.
Posted in Press | No Comments »
Tuesday, April 1st, 2008
The Knot Best of Weddings 2008 magazine was released yesterday. We are proud to announce that Pink Cake Box wedding cupcake stand is featured in the magazine. From the magazine:
“When serving cupcakes instead of traditional cake, it’s all about the presentation. Alternate cupcake flavors and icing to match your signature colors”
Posted in Press | 5 Comments »
Sunday, March 23rd, 2008
Lorraine Ash from the Daily Record wrote a great article about Pink Cake Box. From the article:
Customers who arrive for a tasting at the Pink Cake Box in Denville sit at a custom pink granite table across from Pastry Chef Anne Heap.
Between them: a place setting and a single tray of cupcakes. They represent a smattering of the myriad flavors her cake studio creates. In cake, chocolate fudge, red velvet, vanilla. In toppings/fillings, vanilla, Oreos and cream, dark chocolate, raspberry Chambord, hazelnut Frangelico, peanut butter, lemon cream cheese.
Read more of the article online.
Here are some of the cakes & cupcakes mentioned in the article
Posted in Press | No Comments »
Tuesday, February 12th, 2008
Pink Cake Box was featured on CNN’s Small Business Segment this week.
In the video, I talk about how the company started, how we’ve used the Internet to grow and how we’ve relied on family members like my mom to help launch the business.
Posted in Press, Video Tutorials | 11 Comments »
Sunday, January 13th, 2008
Teresa Politano from the Star Ledger Savor section wrote an interesting article chronicling the rise in popularity of cupcakes and included several photos of our cupcakes. Our billiard cupcakes, martini cupcake and cupcake wedding cake were all featured in the article.

Posted in Press | 2 Comments »
Saturday, December 15th, 2007
Judi Rothenberg, from NJ Savvy Living wrote an informative article on the many different and unique places in NJ where one can celebrate important milestones. In the article she mentions Pink Cake Box and includes a photo of our billiard groom cupcakes. The article is available in the December 2007 issue of NJSavvy Living.
The article also profiles our favorite customer - the Park Avenue Club based in Florham Park. If you are planning a wedding and looking at reception halls I suggest you give Park Avenue Club a try. A wedding at the Park Avenue club not only includes a wedding cake from Pink Cake Box, but it also offers the opportunity to taste some of the finest food in NJ from executive chef Arnold Kruck and his culinary team. And to top it all off, 100% of Park Avenue’s profits are donated to local NJ charities.
Posted in Press | 2 Comments »
Saturday, December 8th, 2007
Janet Leonardi from Panache Magazine wrote a wonderful article on Pink Cake Box:

Anne Khoobiar Heap is happiest elbow deep in bowls of fluffy batter and swirling sweet butter cream. Heap, an accomplished pastry chef and founder of the Pink Cake Box, a by-appointment-only specialty bakery in Denville, helps people celebrate the holidays and other important milestones throughout the year with her custom-designed and beautifully crafted baked goods. Whether it’s the wedding, birthday, shower or anniversary cake of your dreams, a pyramid of flowery pastel cupcakes for your daughter’s tea party or a legion of cellophane-wrapped snowmen cookies for a corporate event, Heap and her staff can expertly and deliciously provide it.
Heap, a graduate of Boston College, began a career in advertising but was soon lured away to pursue her dreams of baking. She enrolled in New York’s French Culinary Institute Pastry Arts program, apprenticed at the famed Ron Ben-Israel cakes in Soho, went on to become pastry chef at Il Capriccio Ristorante in Whippany and has been whipping up innovative sweet confections ever since.
Her specialty-baking business started out small in her home kitchen, then expanded to her mother’s larger kitchen. Now it’s grown significantly and is housed in a deluxe, modern-equipped
shop.
To read the entire article click here.
The article also includes several delicious recipes including Gingerbread Cookies, Red Velvet Cake, Peppermint Frosting, & Chocolate Candy Cane Cupcakes.
Posted in Press | 1 Comment »
Wednesday, November 7th, 2007
Watch Anne’s appearance on Ebru TV demonstrating easy to follow cupcake decorating techniques.
The video includes quick and easy decorating ideas:
- Explain basics of piping including selecting your tip, setting up your pastry bag, and piping buttercream on cupcakes
- Using shredded coconut decorations for your cupcake topped off with a tropical umbrella
- Using fondant to make acorn and leaf decorations
- Kneading fondant and how to deal with sticky or dry fondant (Shortening vs sugar)
- Decorating cupcakes with Savorski crystals
- The idea of using cupcake displays including tiered stands and cupcake display plates
Get the Flash Player to see this player.
Having trouble viewing the video? Try viewing it on You Tube.
(more…)
Posted in Press, Video Tutorials | 3 Comments »
Saturday, November 3rd, 2007
If you didn’t get a chance to see our article in the Halloween Edition of the Daily Record you can read the article online.

From the article:
Why did you start Pink Cake Box?
Ever since I was a little girl, I have LOVED baking. After college (Boston College) I pursued a career in advertising. I continued to bake and even started selling cookies and pastries. I decided to leave my job to go to The French Culinary Institute in New York City.
While there, I discovered cake! After an apprenticeship with Ron Ben-Israel Cakes, I decided that I wanted to have my own cake shop, where I could specialize in custom cakes. Every day I do what I love, which is creating centerpieces for parties, weddings and other special events.
Posted in Press | No Comments »
Monday, October 29th, 2007
We are happy to announce that the Fall/Winter Brides New Jersey Magazine features three of our dress-inspired wedding cakes on page 152.

From the article:
Why do so many brides use their wedding dress as the inspiration for their cake? Anne Khoobiar Heap, of Denville’s Pink Cake Box, says it’s because of how beautifully the details, like bows and lace, can be replicated in sugar. Here, Anne shares three recent confections she created for fashionable brides-to-be
Posted in Press | 1 Comment »
Sunday, September 30th, 2007
We are proud to announce that Brooke Tarabour, writer for the Star Ledger’s “Taste of N.J.” column in the Savor section, recently featured Pink Cake Box:
“Each one is unusual and spectacular: some look like tiers of gift boxes, others like woven ribbons, still others like autumn harvests, and if you can picture an elegant, polka dotted cake, it’s here too…
So how does all this gorgeous stuff taste? It’s delicious…
Heap’s personal style definitely shows some flair for playfulness. She loves bright colors like hot pink and bright green and uses them a lot in her work., but she keeps her lines clean”
Posted in Press | 1 Comment »
Monday, September 17th, 2007
We are thrilled to announce our first appearance in InStyle Weddings Magazine. The magazine recently asked bakers from across the country to submit their work and they choose to feature our four tier red ribbon cake.
Although this cake certainly isn’t our most intricate creation, its simplicity must have won the editors over.

Posted in Press | No Comments »
Saturday, September 15th, 2007
We are excited to announce our first appearance in a national wedding magazine. Check out the Oct/Nov edition of Modern Bride page 68 to see our red embroidered wedding cake - a perfect choice for a winter themed wedding. As quoted from modern bride:
Red velvet cake covered in fondant and decorated with hand-painted royal icing…
Posted in Press | No Comments »
Saturday, August 4th, 2007
We are excited to announce that Pink Cake Box was chosen as a “Priceless Pick” by the folks at Mastercard. Our story will be up next Monday on 8/13. We’ll keep you updated!
Posted in Press | No Comments »
Wednesday, July 18th, 2007
Catch our star inspired wedding cake in the 2007 Fall/Winter Brides Local magazine available in several states throughout the US including Connecticut, New Jersey, & New York. The cake featured a Sugar paste brooch studded with Swarovski crystals. Each hand painted gold star was also embellished with a single crystal. Our cake was featured along with invitations from One Blossom to showcase the idea of using repeating shapes to create a common theme for your wedding.
See the cake in our press section.

Posted in All Pastries, Press, Wedding Cakes | 2 Comments »
Friday, June 15th, 2007
People magazine has released their first ever real life weddings issue. You can visit their website to see a preview of the issue and see our cake which was picked as the best wedding cake in New Jersey!
Posted in Press | 13 Comments »
Sunday, January 14th, 2007
Check out the latest issue of NJ Bride! Our quilted wedding cake is featured in the Winter 2007 issue on page 179. The almond cake was decorated to match a beautiful paper pattern and is filled with rose-infused buttercream. I used rolled fondant to create the ribbons, except for the dark brown ribbons which are real satin ribbons. The fruit was created with royal icing, which I piped on and also painted on with a paintbrush. I then painted the royal icing with silk white luster.
Credit for the photography goes to Frank Aiello and the style and production to Gina La Morte.

(more…)
Posted in All Pastries, Press, Wedding Cakes | No Comments »
Wednesday, December 27th, 2006
See our pleated wedding cake, inspired by a wedding gown by Priscilla of Boston in Brides New Jersey Magazine Spring/Summer 2007 Edition. Brides New Jersey is a new magazine from the publishers of Brides, Modern Bride and Elegant Bride.
Read the full article in our press section.
Posted in All Pastries, Press, Wedding Cakes | 2 Comments »
Wednesday, November 1st, 2006
This winter’s issue of Panache Magazine features Pink Cake Box on page 18:

Posted in General, Press | No Comments »
Saturday, July 22nd, 2006
Here is our picture of the wedding cake that appeared in NJ Bride, minus the beautiful setting.

Posted in All Pastries, Press, Wedding Cakes | No Comments »
Saturday, July 15th, 2006
Update: Look for us in the Winter 2007 issue of NJ Bride due to hit stands on or around January 15th!

So the Fall issue of New Jersey Bride is on the stands, featuring two of our cakes!
The first cake, on page 119, is a champagne-infused white cake filled with lavender and white-chocolate mousse, iced with vanilla buttercream and decorated with rolled fondant and a sugarpaste bow. This cake was inspired by some of the latest wedding dress trends.
The second cake on page 183, is a blue wedding cake made of red velvet, filled with creme fraiche mousee, iced with vanilla buttercream, and decorated with rolled fondant and bordeaux sugarpaste roses.

Special Thanks to Lisa from Cakefun Blog for recognizing our achievement. Lisa publishes a great starter guide to printing edible images which was helpful when I first started researching the topic.
Read more about the guide on Ebay.
Posted in All Pastries, Press, Wedding Cakes | 2 Comments »
Saturday, June 10th, 2006
Below is our very first article in the press! Please follow the link below to read Morris Magazine’s profile of Pink Cake Box in the Spring 2006 New and Noteworthy Section. It’s been a great advertising tool for us - we’ve received so much interest from this article.Thanks Morris Magazine!!! (See our Ad in May/June Issue of Morris Magazine).
Posted in Press | 2 Comments »
Saturday, April 1st, 2006
Update: See both our cakes here from our NJ Bride shoot
I was asked to create a ‘fashion’ inspired wedding cake to appear in the Fall 2006 edition of NJ Bride Magazine. I’ll keep you all in suspense until the publication comes out…but it was definitely a fun cake to make!
Posted in Press | No Comments »
|
|